Black Friday is a time when holiday shoppers can receive the best deals on gifts for others, or for themselves. Most of the time, stores can become overcrowded with shoppers trying to purchase top rated items for the year. A popular gift for the past several years has come from the jewelry company, Pandora. Their popular charm bracelet allows individuals to add different charms, which represent their lifestyle and favorite things. Throughout the holiday season, Pandora locations can have lines out the door. That is why many decide that instead of wasting their time attending a Pandora store, they can easily purchase items online instead!
This will be the first year that consumers in the United States will have the opportunity to purchase items online, over the holiday season. Current CEO, Anders Colding Friis, is very interested to see how the e-commerce platform will take off during the holiday season, after being started in the company's second quarter in the United States. Sales actually slowed in the third quarter, but online purchasing might bring a boost, especially because of gift giving during the holidays. There has been a boost in sales in the United Kingdom, especially from online purchases, and therefore the company is hoping to see a similar trend in the United States.